Radio in store
Give your customers a different shopping experience, accompany them in their choices, transform their staying in a moment of relax and pleasure, do sensory marketing for an invitation to purchase.
How? With your personalized web radio.
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Here are some advantages:
Attract new customers.
Do you have a store located on a busy street or mall? With the right music, original jingles and custom advertising, you will be able to distinguish yourself from the others and bring attention from your customers. If the shop window represents the first level of attraction, the right music will definitely make it to have a look inside your store.
. Create the right environment
During the day, each of us has a variable humor depending on time, workload and more. That’s why sometimes you go in a store not to buy something, but just to relax. With a radio in store you can change show scheduling during the day: focus on news, weather forecast and horoscope in the morning and rock music during the lunch break or in the evening. You will thereby create the most suitable atmosphere for the state of mind of your customers and prove your respect for them.
Increase sales and improve shopping experience
According to a study by the marketing expert Martin Lindstorm, 90% of consumers appreciate the presence of a radio in a store and 60% are prone to stay (and shop) more in presence of good music.
Matching products with the right music
Is yours a trendy store? Electronic music will help your costumers to perceive, unconsciously, the sparkling character of the store and have a more curious and dynamic attitude to what you sell. Are your selling clothes for over 60’s? The ‘70s music will help them to feel like at home. Those are just few examples of what a radio in store is capable for.
Thematic stations for different environments
Do you sell clothing for women and men in separate floors? Do you have a bar and restaurant inside your store? Whatever your business is, with Inonda you can create and manage multiple stations for different kind of customers. And thanks to the shared library everything will be fast: just upload your file once and share it with all stations.
One single station for multiple sales points
Do you want a single station for all your sales point in the same national territory? With Inonda you can tune, simply and immediately more stores at the same time. Not bad, right?
Gapless and never repetitive music
Why choose a custom web radio and not other on-demand music sites? With Inonda you will have two guarantees: transmit without annoying commercial breaks and, thanks to the rules that can be set from time to time, never broadcast the same music. And with integrated audio processor you will always transmit at the same volume both music and commercials.
Unlike Deezer or Spotify, with a radio in store you can communicate custom offers (for those who have a loyalty card, or bring a friend, for new customers…) and broadcast commercials related to your business (discounts, Black Friday,…).
An advertising like this is very useful for you and your customers.
Manageable everywhere, 24/7
With Inonda you simply log into your account and manage your station wherever you are. To edit playlist, insert new commercials and so on all what you need is a computer (or tablet) and Internet access.
Social media integration
Do you want to reach all your customers with social media? With Inonda everyone can listen to your web radio even on the Facebook page of your store. Thanks to our player, your customers can share via Facebook, Twitter and Google+ the broadcasted event, thereby helping to spread your business. But not only this: they can vote their favorite songs, having more info about the artist, his album and much more.