Music provider

Music plays a fundamental role for peoples. It is considered one of that thing we could not live without, among internet and smartphones. This is why it has to be chosen wisely, even if mainly considered as a business instrument. No matter if you are a gym, a hotel or a shopping mall: creating a radio that fits the needs and tastes of your potential audience is the goal.

As the research proved, business with a musical brand identity have 96% more chances to be reminded than others who don’t have it or who don’t chose the proper one. 35% of the clients stays longer, 31% will come back again, 21% recommends the place to others and 14% will buy more. On the other side, an improperly chosen music will cause a drop of potential buyers in 44% of the cases, the non-come back (38%), a drop in the sales and a bad reputation.

The reputation of a store can be influenced by music. According with the research, the sound volume of the music should not be too high and should match the topology of the product or service that has to be sold. Only renowned hits that matches the tastes of the customers should be played.

A web-radio not only attracts more clients, but have also a positive influence on the workers. How? It increases productivity, creates a more relaxing working place, improves partnership among colleagues and makes relationship between manager and employee more peaceful. Try to believe.

Get rewarded is very important for an artist every time his music is played in a public place. 40% of interviewed does not like copyright infringements. The fifth point of this survey focuses on the importance of the music for business by considering it as a competitive tool.